It is normal for people to ask the question… How do I look? Women do this trick all the time. How do I look in these Jeans? Does this dress look nice on me? If you’re smart, you know how to answer without sleeping on the couch for a few nights straight. When we are working on a project, we always ask people.. What do you think? It’s the easy question to ask and most of the time, our friends will say… It looks nice or I like that. Here’s how you get the truth. Ask this question instead: What’s wrong with this website? What’s wrong with this suit that I’m wearing? What do you think is wrong with the project? How do we make this thing better? This makes a huge difference in how people respond. You might actually get the truth. When you ask this question, you force people to answer the question more directly. You force them to find the issue that’s wrong and look past the nice stuff. Caution, be prepared to handle the truth. It can be tough to hear. But when you really want the truth, ask What’s wrong with this picture? How do we make this better? Even if you think it’s perfect. You can always improve by asking the right question to get the truth. Tell me what you think is wrong with this post? June 2, 2011By GeneMarketingLeave a comment About the author Gene Culver is entrepreneur and marketing coach for GeneCulver.com Summer TourIt wasn’t meant for you to invent.